Essentials of Corporate Communications and Public Relations

Collectif Harvard Business School Press

312 pages, parution le 27/06/2006

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Résumé

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more. Today's HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal the talent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management. The Business Literacy for HR Professionals series, developed in partnership with the Society for Human Resource Management, covers essential areas such as negotiation, decision making, change management, finance, and more. These highly practical books help HR professionals achieve their goal to be true strategic partners who bring additional bottom-line value to their organizations.

L'auteur - Collectif Harvard Business School Press

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Sommaire

Corporate Communication and the HR Profesional
Communication Fundamentals
Developing an Integrated Corporate Communication Strategy
Communication Research, Measurement, and Evaluation
Communication with External Audiences
Communicating with Employees
Issues Management and Crisis Communication
Developing and Implementing Communication Plans
Tools of the Trade
Selecting the Appropriate Tool
Handling Challenging HR Communication
Enhancing HR's Communication Competencies

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Collectif Harvard Business School Press
Parution	27/06/2006
Nb. de pages	312
Format	15,5 x 23,5
Couverture	Broché
Poids	510g
Intérieur	Noir et Blanc
EAN13	9781591398196
ISBN13	978-1-59139-819-6