E-commerce : Business - Technology - Society

Kenneth C. Laudon, Carol Guercio Traver

1034 pages, parution le 22/09/2003 (2^eme édition)

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Résumé

E-Commerce: business, technology, society provides an overview of the current and next generation of E-commerce. The book emphasizes the three major driving forces behind E-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding E-commerce. The result is a complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.

The LearnE-Commerce website (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. This Web site is a portal to the E-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about E-commerce.

Introduction to e-commerce
- The Revolution is Just Beginning
- E-commerce Business Models and Concepts
Technology infrstructure for e-commerce
- The Internet and World Wide Web: E-Commerce Infrastructure
- Building an E-commerce Web Site
- Security and Encryption
- E-Commerce Payment Systems
Business concepts and social issues
- E-commerce Marketing Concepts
- E-commerce Marketing Communications
- Social, Legal and Ethical Issues in E-commerce
E-commerce in action
- Retailing on the Web
- Online Service Industries
- B2B E-commerce Supply Chain Management and Collaborative Commerce
- Auctions, Portals and Communities
- Online Content Providers: Digital Media

L'auteur - Kenneth C. Laudon

Kenneth C. Laudon, titulaire d'un doctorat de l'Université de Columbia, est professeur en systèmes d'information à la Stern School of Business de l'Université de New York.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Addison Wesley
Auteur(s)	Kenneth C. Laudon, Carol Guercio Traver
Parution	22/09/2003
Édition	2^eme édition
Nb. de pages	1034
Format	20,5 x 24
Couverture	Relié
Poids	1850g
Intérieur	Quadri
EAN13	9780321200563