Digital Marketing for Dummies

Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith - Collection For Dummies

302 pages, parution le 23/02/2007

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Résumé

Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.

L'auteur - Ben Carter

Ben Carter (Guildford, England) has been writing about the games industry and other topics since 1995. His articles have appeared in magazines including Edge, Super Play, G4 Ireland, Manga Max, Game Developer, Develop, and CTW. He has also contributed to the Eurogamer Web site and was a speaker at ETCS/GDC Europe 2003.

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L'auteur - Frank Catalano

Frank Catalano is a marketing consultant, analyst and business strategist. Frank was a long-time news broadcaster before entering the computer industry. He was a marketing manager for Egghead Software and for the Apple Programmers and Developers Association prior to founding Catalano Consulting in 1992. Frank has worked on projects for a variety of clients including The McGraw-Hill Companies (as an acting VP of marketing), Apple Computer, Corbis, and many others. A resident of the Seattle area, Frank is also a frequent visitor to Silicon Valley, where many of his consulting clients are based. Frank's writing experience includes the Byte Me computer industry column published in Seattle Weekly, science fiction short stories, and contributing a chapter to an earlier marketing book.

L'auteur - Bud E. Smith

Bud Smith runs the creating-web-pages.com Web site and has authored or coauthored five For Dummies books.

Sommaire

Introduction
Getting Started with Digital Marketing
Marketing on the World Wide Web
Marketing with Search
Even More Digital Marketing
The Part of Tens
The Digital Marketing For Dummies
Internet Directory
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Ben Carter, Gregory Brooks, Frank Catalano, Bud E. Smith
Collection	For Dummies
Parution	23/02/2007
Nb. de pages	302
Couverture	Broché
Intérieur	Noir et Blanc
EAN13	9780470057933
ISBN13	978-0-470-05793-3