Consumer behaviour - A European perspective

Michael R. Solomon, Gary Bamossy, Soren Askegaard

656 pages, parution le 15/01/2001 (2^eme édition)

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Résumé

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers.

L'auteur - Michael R. Solomon

Michael Solomon enseigne le comportement du consommateur à l'université d'Auburn (Alabama). Licencié de psychologie et de sociologie, docteur en psychologie sociale, spécialiste de la symbolique des objets, du design et de la mode, notamment été récompensé ses travaux sur les aspects psychologiques de la mode. Il est membre du comité éditorial du Journal of Consumer Behavior.

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Sommaire

Preface

Consumers In The Market Place
- An Introduction to Consumer Behaviour

Consumers As Individuals
- Perception
- Learning and Memory
- Motivation, values and involvement
- Attitudes
- Attitude Change and Interactive Communication
- The Self

Consumers As Decision Makers
- Individual Decision Making
- Shopping, Buying, Evaluating and Disposing
- Group Influence and Opinion Leadership

A Portrait Of European Consumers
- European Family Structures and Household Decision Making
- Income and Social Class
- Age Subcultures

Culture And European Lifestyles
- Culture and Consumer Behaviour
- Cultural Change Processes
- Lifestyles and European Cultures
- New Times, New Consumers

Glossary
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Michael R. Solomon, Gary Bamossy, Soren Askegaard
Parution	15/01/2001
Édition	2^eme édition
Nb. de pages	656
Format	19,4 x 26,5
Couverture	Broché
Poids	1218g
Intérieur	Quadri
EAN13	9780273651826