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The Innovator's Solution: Creating and Sustaining Successful Growth
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The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Solution: Creating and Sustaining Successful Growth

Clayton M. Christensen, Michael E. Raynor

304 pages, parution le 03/10/2003

Résumé

In the worldwide best seller The Innovator's Dilemma, Clayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders: By doing what good companies were supposed to do--focus on pleasing their most profitable customers--leaders were paving the way for their own demise. How? By ignoring disruptive technologies--new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.
Now, Christensen and co-author Michael E. Raynor cut the Gordian knot of the innovator's dilemma with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. Although the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable.
By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth. Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations and show managers how to tailor their strategies to the changing circumstances of a dynamic world. Clayton M. Christensen, D.B.A., is the Robert and Jane Cizik Professor of Business Administration, with a joint appointment in technology and operations management and general management, at the Harvard Business School. Michael E. Raynor, D.B.A., is a director at Deloitte Research, the thought leadership arm of Deloitte & Touche and Deloitte Consulting.

Contents

  • In Gratitude
  • The Growth Imperative
  • How Can We Beat Our Most Powerful Competitors?
  • What Products Will Customers Want to Buy?
  • Who Are the Best Customers for Our Products?
  • Getting the Scope of the Business Right
  • How to Avoid Commoditization
  • Is Your Organization Capable of Disruptive Growth?
  • Managing the Strategy Development Process
  • There Is Good Money and There Is Bad Money
  • The Role of Senior Executives in Leading New Growth
  • Epilogue Passing the Baton

L'auteur - Clayton M. Christensen

Clayton M. Christensen est professeur en administration des affaires, titulaire de la chaire Kim B. Clark à la Harvard Business School. En plus de son livre le plus récent, How Will You Measure Your Life?, il est l'auteur ou le co-auteur de nombreux livres salués par la critique, dont plusieurs best-sellers du New York Times - The Innovator's Dilemma, The Innovator's Solution et, plus récemment, Disrupting Class. Christensen est le cofondateur d'Innosight, une société de conseil en gestion, de Rose Park Advisors, une société d'investissement ainsi que du Clayton Christensen Institute for Disruptive Innovation, un groupe de réflexion à but non lucratif.
En 2011, il a été nommé lauréat du prix mondial de l'innovation Thinkers50.

Autres livres de Clayton M. Christensen

Caractéristiques techniques

  PAPIER
Éditeur(s) Harvard Business School Press (HBS)
Auteur(s) Clayton M. Christensen, Michael E. Raynor
Parution 03/10/2003
Nb. de pages 304
Format 16 x 24
Couverture Relié
Poids 690g
Intérieur Noir et Blanc
EAN13 9781578518524
ISBN13 978-1-57851-852-4

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