Summary: the new positioning

Review and analysis of trout and rivkin's book

Businessnews Publishing - Collection Business book summaries

42 pages, parution le 14/09/2016

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Résumé

The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy".

This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	14/09/2016	29/09/2014
Nb. de pages	42	15
Format	12 x 18	-
Couverture	Broché	-
Poids	53g	-
Contenu	-	ePub
EAN13	9782511047071	9782511016718