Corporate Denial

Confronting the World's Most Damaging Business Taboo

Will Murray

224 pages, parution le 14/09/2004

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Résumé

What do you do when ordinary becomes OK?

Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it.

The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.

Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides:

Fast relief from the etiquette of inaction
Treats meaningless corporate values
Alleviates lost purpose and low corporate libido
Restores sanity and clears up confusion
Provokes effective communication

L'auteur - Will Murray

British-born Will Murray is the founder of Team Murray, an ideas organization that combines a love of new ideas and an understanding of human dynamics with a passion for serving customers. As well as working on a number of business-related books, Will provides one-to-one coaching for companies wishing to express their love to their customers and immerse their brands in a customer service ethic.

Before founding Team Murray, Will was a "Pathfinder" with the Fourth Room, a UK-based strategic marketing consultancy. He holds a degree in economics from Leicester University, has studied advertising at Watford College, and was Head of Business Marketing for British Telecom and later Marketing Director at Ernst and Young.

Sommaire

The seven sins of Denial
Corporate stress
Companies in Denial
Understanding effectiveness
Inside success
The desire to amaze
Corporate evolution
Truth and reconciliation in business
Relationship mapping

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Capstone Publications
Auteur(s)	Will Murray
Parution	14/09/2004
Nb. de pages	224
Format	15,5 x 23,5
Couverture	Broché
Poids	345g
Intérieur	Noir et Blanc
EAN13	9781841126111
ISBN13	978-1-84112-611-1