Business the Richard Branson Way

10 Secrets of the World's Greatest Brand Builder

Desmond Dearlove

188 pages, parution le 30/03/2007 (3^eme édition)

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Résumé

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.

So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way 3e not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Sommaire

Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle - Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Capstone Publications
Auteur(s)	Desmond Dearlove
Parution	30/03/2007
Édition	3^eme édition
Nb. de pages	188
Format	13,5 x 21,5
Couverture	Broché
Poids	247g
Intérieur	Noir et Blanc
EAN13	9781841127644
ISBN13	978-1-84112-764-4