TurboStrategy

21 powerful ways to transform your business and boost your profits quickly

Brian Tracy

186 pages, parution le 27/06/2003

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Résumé

"TurboStrategy is for companies that want to make immediate changes and get rapid results"
-Brian Tracy

All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy.

"I call it TurboStrategy," says Tracy,"because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy." Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to:

Maintain flexibility, the key to dealing with an ever-changing business landscape
Articulate their business's vision, values, mission, purpose, and goalsóboth short- and long-term
"Draw a line through the past" and become their own turnaround specialists
Hire the best people -and motivate them to excellence

Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

Introduction
Start Where You Are
Draw a Line Under the Past
Conduct Basic Business Analysis
Decide Exactly What You Want
Create Your Ideal Future
Design a Mission Statement
Reinvent Your Organization
Select the Right People
Market More Effectively
Analyze Your Competition
Do It Better, Faster, Cheaper
Change Your Marketing Mix
Position Your Company For Success
Develop Strategic Business Units
Sell More Effectively
Eliminate the Bottlenecks
Reengineer Your Company
Pump Up Your Profits
Commit to Continuous Improvement
Concentrate on the Core
Focus on Results
Conclusion

Bibliography
The TurboStrategy Process
The TurboCoaching Process
Index

L'auteur - Brian Tracy

Brian Tracy (Solana Beach, CA) is one of the world's most successful speakers and consultants on personal and professional development. He is the author of many books, including Focal Point, Be a Sales Superstar, Create Your Own Future, Eat That Frog! and Goals.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Brian Tracy
Parution	27/06/2003
Nb. de pages	186
Format	15,5 x 23,5
Couverture	Relié
Poids	415g
Intérieur	Noir et Blanc
EAN13	9780814471937
ISBN13	978-0-8144-7193-7