Trump University Entrepreneurship 101

How to Turn Your Idea into a Money Machine

Michael Gordon

272 pages, parution le 10/01/2007

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Résumé

This book is written for future entrepreneurs, eager to live the entrepreneurial experience; for present entrepreneurs seeking more rapid, sustainable, profitable growth; and for employees whose on-the-job performance and satisfaction will increase dramatically through entrepreneurial empowerment.

The book has three objectives:

1) to energize readers to take courageous, thoughtful steps forward to your entrepreneurial goal;
2) to demystify the entrepreneurial process from idea to start-up to growth;
3) to improve ther chances of success as your venture experiences growing pains.

Unique and original visual models, case studies, downloadable worksheets, war stories from Donald Trump himself, and pep talks are used extensively. Each chapter concludes with a pep talk and specific action items which will urge you, step by exhilarating step, towards your life vision.

L'auteur - Michael Gordon

Michael E. Gordon, PHD, has founded five companies and teaches entrepreneurship at universities around the world. He is an Adjunct Professor at Babson College, the Harvard University Extension School, and at the International School of Management in Paris. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.

Sommaire

Introduction: Buckle Up for Your Fantastic Voyage
Trump on Entrepreneurship
Unleash Your Entrepreneurial Power
Feel the Fear-Do It Anyway
Start Right-Build on the CUSTOMER Model
Scour the World for Ideas
Select One (And Only One) Opportunity
Bootstrap
Plan for the War with Your Competitors
Design Your Money Machine
Virtualize and Globalize
Do Well and Do Good
Devise a Winning Strategy
Project Your Growth and Profitability
Mobilize Powerful Resources Quickly
Develop a Simple, Effective Business Plan
Become a Win-Win Negotiator
Raise Money
Fixate on the Customer
Launch Your Venture!
Suffer Growing Pains Joyfully

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Michael Gordon
Parution	10/01/2007
Nb. de pages	272
Format	16 x 24
Couverture	Relié
Poids	460g
Intérieur	Noir et Blanc
EAN13	9780470047125
ISBN13	978-0-470-04712-5