This is Marketing

You Can't Be Seen Until You Learn To See

Seth Godin - Collection Business

288 pages, parution le 15/11/2018

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Indisponible

Résumé

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus , Permission Marketing , Purple Cow , Tribes , The Dip, Linchpin, Poke the Box , and All Marketers Are Liars . He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

L'auteur - Seth Godin

Seth Godin est l'auteur de 17 best-sellers qui ont été traduits en 35 langues. Se entrepreneur, il est un orateur influent dans le monde entier. Ses livres parlent de respect des mutations économiques et d'idées qui se propagent.
Il lance de nombreux projets, en prenant le risque d'échouer.
Votre moteur de recherche favori us permettra de retrouver son blog quotidien (5 500 billets à ce jour).