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The socialkind approach:  turn your business into a relational brand
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Librairie Eyrolles - Paris 5e
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The socialkind approach:  turn your business into a relational brand

The socialkind approach: turn your business into a relational brand

Delphine Lang - Collection Les pratiques de la performance

160 pages, parution le 12/12/2016

Résumé

How to become a valuable partner in the lives of your connected customers... Given the ever-increasing use of social media, companies have more means than ever to build privileged relationships with their customers. However, these days, the common approach is more about online presence to speak about oneself than engagement to act in the interest of all. Faced with consumers who expect much more than just fine words, this approach is today obsolete. With millions of individuals around the world connecting every day, it is in companies' best interests to use social media "differently", more effectively and more creatively. This is essential if they want to avoid missing out on the innumerable riches, as yet unexplored and untapped, that social media has to offer. This book redefines the codes of social media marketing and provides the full equipment to benefit both from an understanding of the need for change and from a sophisticated and detailed knowledge of the strategic approach to adopt.

Caractéristiques techniques

  PAPIER
Éditeur(s) Lexitis
Auteur(s) Delphine Lang
Collection Les pratiques de la performance
Parution 12/12/2016
Nb. de pages 160
Format 17 x 22
Couverture Broché
Poids 291g
EAN13 9782362331725

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