The Innovator's Solution: Creating and Sustaining Successful Growth
Clayton M. Christensen, Michael E. Raynor
Résumé
In the worldwide best seller The Innovator's
Dilemma, Clayton M. Christensen exposed a crushing
paradox behind the failure of many industry leaders: By
doing what good companies were supposed to do--focus on
pleasing their most profitable customers--leaders were
paving the way for their own demise. How? By ignoring
disruptive technologies--new, cheaper innovations that
initially target small customer segments but evolve to
displace the reigning product.
Now, Christensen and co-author Michael E. Raynor cut the
Gordian knot of the innovator's dilemma with The
Innovator's Solution. This groundbreaking book reveals
that innovation is not as unpredictable as most managers
have come to believe. Although the outcomes of past
innovations seem random, the process by which innovations
are packaged and shaped within companies is very
predictable.
By understanding and managing the forces that influence
this process, companies can shape high-octane business
plans that create truly disruptive growth. Drawing on years
of in-depth research and using new theories tested in
hundreds of companies across many industries, the authors
identify the processes that create successful innovations
and show managers how to tailor their strategies to the
changing circumstances of a dynamic world. Clayton M.
Christensen, D.B.A., is the Robert and Jane Cizik Professor
of Business Administration, with a joint appointment in
technology and operations management and general
management, at the Harvard Business School. Michael E.
Raynor, D.B.A., is a director at Deloitte Research, the
thought leadership arm of Deloitte & Touche and
Deloitte Consulting.
Contents
- In Gratitude
- The Growth Imperative
- How Can We Beat Our Most Powerful Competitors?
- What Products Will Customers Want to Buy?
- Who Are the Best Customers for Our Products?
- Getting the Scope of the Business Right
- How to Avoid Commoditization
- Is Your Organization Capable of Disruptive Growth?
- Managing the Strategy Development Process
- There Is Good Money and There Is Bad Money
- The Role of Senior Executives in Leading New Growth
- Epilogue Passing the Baton
L'auteur - Clayton M. Christensen
Clayton M. Christensen est professeur en administration des affaires, titulaire de la chaire Kim B. Clark à la Harvard Business School. En plus de son livre le plus récent, How Will You Measure Your Life?, il est l'auteur ou le co-auteur de nombreux livres salués par la critique, dont plusieurs best-sellers du New York Times - The Innovator's Dilemma, The Innovator's Solution et, plus récemment, Disrupting Class. Christensen est le cofondateur d'Innosight, une société de conseil en gestion, de Rose Park Advisors, une société d'investissement ainsi que du Clayton Christensen Institute for Disruptive Innovation, un groupe de réflexion à but non lucratif.
En 2011, il a été nommé lauréat du prix mondial de l'innovation Thinkers50.
Autres livres de Clayton M. Christensen
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Harvard Business School Press (HBS) |
Auteur(s) | Clayton M. Christensen, Michael E. Raynor |
Parution | 03/10/2003 |
Nb. de pages | 304 |
Format | 16 x 24 |
Couverture | Relié |
Poids | 690g |
Intérieur | Noir et Blanc |
EAN13 | 9781578518524 |
ISBN13 | 978-1-57851-852-4 |
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