The DJ Sales and Marketing Handbook

How to Achieve Success, Grow Your Business, and Get Paid to Party!

Stacy Zemon

272 pages, parution le 01/01/2007

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Résumé

The DJ Sales and Marketing Handbook provides a roadmap to maximizing your profits as a disc jockey. It is jam-packed with practical tools, expert tips and cost-effective methods for increasing sales and creating loyal clients. Renowned DJ Stacy Zemon reveals specific ideas, proven techniques and creative approaches to multiplying your income and gaining the competitive edge. Written for both newcomers and experienced professionals, this comprehensive guide and essential reference manual gives you all of the know-how needed to achieve dramatic results.

Inside you will find instructive examples and step-by-step guidelines for how to: find a unique market niche; convert prospects into clients; create and implement a marketing plan; get free publicity; make strategic alliances; select the right media; generate leads and referrals; increase client satisfaction... and much, much more.

Sommaire

Introduction
Prosperity: Creating Inner and Outer Abundance
Business Matters: The Foundation of Your Castle
Marketing: More Than Your Magnetic Personality
Sales: Dollar$ from Sense
Speciality Markets: Bull's Eye, You're Right on Target
Customer Service: A Contact Sport
Advertising: Make You Look!
Public Relations: The Holy Grail of Freebies
Networking: The Art of Tongue Fu
Records of Success: Inside Secrets from Prominent DJs
Sample Materials

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Focal Press
Auteur(s)	Stacy Zemon
Parution	01/01/2007
Nb. de pages	272
Format	15,5 x 23
Couverture	Broché
Poids	440g
Intérieur	Noir et Blanc
EAN13	9780240807829
ISBN13	978-0-240-80782-9