The Business Plan Workbook

Paul Barrow, Colin Barrow, Robert Brown

376 pages, parution le 01/04/2001 (4^eme édition)

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Résumé

The production of a business plan is a commonplace challenge, yet it is essential to the future of any enterprise. Business plans are necessary to raise finance for new ventures and provide a blueprint for management in the future. Without such a plan, no bank or venture capital house will consider a loan for start-up or expansion.

Now in its fourth edition, this best-selling guide to preparing a business plan provides practical, professional advice in an accessible format. Based on the Enterprise Programme at Cranfield School of Management, it contains 20 assignments with worksheets and examples to help you to construct your plan. This step-by-step approach covers all the important subjects:

market research;
competitors;
business strategy;
advertising and promotion;
operations;
sales forecasts and financial matter.

Successfully used by thousands of people, this tried and tested workbook provides expert advice to help you get it right, first time.

Contents

Preface
How to use the workbook
Why prepare a business plan ?
What financiers look out for
History and position to date
Market research
Competitive business strategy
Operations
Forecasting results
Business controls
Writing up and presenting your business plan
Market research informations sources
Source of finane for new and small business
Index

L'auteur - Colin Barrow

Colin Barrow is head of the Enterprise Group at Cranfield School of Management. He is the author of many successful business books including Financial Management for the Small Business, The Business Enterprise Handbook and The Business Plan Workbook from Kogan Page's Business Enterprise series.

L'auteur - Robert Brown

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he now leads the Entrepreneurship teaching on the MBA programme. He is co-author of The Business Enterprise Handbook.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Paul Barrow, Colin Barrow, Robert Brown
Parution	01/04/2001
Édition	4^eme édition
Nb. de pages	376
Format	15,3 x 23,3
Couverture	Broché
Poids	555g
Intérieur	Noir et Blanc
EAN13	9780749434991
ISBN13	978-0-7494-3499-1