The Business of Innovation

Managing the Corporate Imagination for Maximum Results

Roger Bean, Russell Radford

304 pages, parution le 17/12/2001

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Résumé

Innovate or die! It's the hair-raising war cry of the New Economy, and the ever-present worry of managers and executives, as they scramble to keep their products, services, and operations a step ahead of the competition.

Contrary to the popular belief that managers should move aside and let people be creative, consultants Bean and Radford assert that this hands-off approach leads to wasted resources. And they propose a new and better way: to build innovative, creativity-rich organizations through astute and skillful management.

Whether the end goal is a new product, customer service improvements, or breakthrough marketing strategies, The Business of Innovation provides a systematic process for managing focused, usable innovation--without the micro-managing that can stifle creativity.

Packed with examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines, and more, this powerful model helps managers and executives:

Nurture an environment of innovation
Support market-focused innovation through effective policies
Gather expert feedback to properly evaluate innovations
Develop and launch innovations successfully

Contents

Preface

Acknowledgements

Introduction

Part I: The Strategic Impetus for Innovation

The Business of Innovation
The Business of Innovation
A Model for Managing Innovation
Nurturing Innovation
Innovation with a Purpose
Developing the Capacity for Innovation
Crafting the Innovating Organization

Part II: Supporting Innovation

Innovation and Organizational Policy
Leveraging Logic
Coping with Serendipity
Measuring and Evaluating Innovation

Part III: Leading Innovation

Developing and Implementing Market-Focused Innovation
Exploiting Market-Focused Innovation
Bridging the Gap Between the Old and New Economies

Conclusion

Toward the Future

Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Roger Bean, Russell Radford
Parution	17/12/2001
Nb. de pages	304
Format	16 x 23,5
Couverture	Relié
Poids	620g
Intérieur	Noir et Blanc
EAN13	9780814406311