The Age of Innovation

Making business creativity a competence, not a coincidence

Felix Janszen

230 pages, parution le 01/05/2000

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Résumé

In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate.

Many companies are confronted with continuous changes in the environment with respect to markets, competition, technologies,
regulation and social values. These changes influence their competitive position and make innovation one of the most important
activities to sustain and develop market position.

The Age of Innovation shows how knowledge about the dynamics of the innovation process can lead to competitive advantage and
how it will create value for your company, including its shareholders, customers and employees.

Felix Janszen is Professor in Management of Technology at the Rotterdam School of Management. Prior to this position he worked
as a Director of Research and Development within the pharmaceutical industry. He is the author of several published articles on the
management of innovation. The primary focus of his work is in modelling the innovation process and developing tools that support the
management of new product and business development.

L'auteur - Felix Janszen

Felix Janszen is Professor in Management of Technology at the Rotterdam
School of Management. Prior to this position he worked as a Director of Research and Development within the
pharmaceutical industry. He is the author of several published articles on the management of innovation. The
primary focus of his work is in modelling the innovation process and developing tools that support the
management of new product and business development.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Felix Janszen
Parution	01/05/2000
Nb. de pages	230
Format	16 x 24,1
Couverture	Relié
Poids	589g
Intérieur	Noir et Blanc
EAN13	9780273638759
ISBN13	978-0-273-63875-9