Summary: scientific advertising
Review and analysis of hopkins' book
Businessnews Publishing - Collection Business book summaries
40 pages, parution le 14/09/2016
Résumé
The must-read summary of Claude Hopkins' book: "Scientific Advertising: How to Develop a Superior Advertising Program".
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.
This complete summary of the ideas from Claude Hopkins' book "Scientific Advertising" presents the scientific approach to advertising, which involves continually testing and comparing advertising concepts to assess their results. In his book, the author explains that doing this is the best way of ensuring that you apply the optimum advertising approach that will provide the best results. This summary provides readers with an insight into the fundamentals of marketing and advertising and helps them to choose the best approach.
Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge
To learn more, read "Scientific Advertising" and discover how you can take a methodical approach to advertising and always gain the best results.
Caractéristiques techniques
| PAPIER | NUMERIQUE | |
| Éditeur(s) | Busi Book Sum | |
| Auteur(s) | Businessnews Publishing | |
| Collection | Business book summaries | |
| Parution | 14/09/2016 | 14/10/2014 |
| Nb. de pages | 40 | 15 |
| Format | 12 x 18 | - |
| Couverture | Broché | - |
| Poids | 51g | - |
| Contenu | - |
ePub |
| EAN13 | 9782511046920 |
9782511018217 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
- Entreprise & Droit Marketing et vente Marques - Publicité
- Entreprise & Droit Marketing et vente E-marketing
- Entreprise & Droit Marketing et vente Téléphone - Lettres commerciales
- Entreprise & Droit Marketing et vente Marketing stratégique - Marketing direct
- Entreprise & Droit Marketing et vente Management commercial
- Entreprise & Droit Marketing et vente Techniques de vente - Négociation
