Summary: lean customer development
Review and analysis of alvarez's book
Businessnews Publishing - Collection Business book summaries
38 pages, parution le 16/09/2016
Résumé
The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy".
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is 'Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process.
Added-value of this summary:
- Save time
- Understand the needs of your customers
- Create products that your customers will pay for
To learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!
This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is 'Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process.
Added-value of this summary:
- Save time
- Understand the needs of your customers
- Create products that your customers will pay for
To learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!
Caractéristiques techniques
| PAPIER | NUMERIQUE | |
| Éditeur(s) | Busi Book Sum | |
| Auteur(s) | Businessnews Publishing | |
| Collection | Business book summaries | |
| Parution | 16/09/2016 | 01/07/2015 |
| Nb. de pages | 38 | 9 |
| Format | 12 x 18 | - |
| Couverture | Broché | - |
| Poids | 49g | - |
| Contenu | - |
ePub |
| EAN13 | 9782511042489 |
9782511035948 |
Avantages Eyrolles.com
Livraison à partir de 0,01 € en France métropolitaine
Paiement en ligne SÉCURISÉ
Livraison dans le monde
Retour sous 15 jours
+ d'un million et demi de livres disponibles
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
- Entreprise & Droit Stratégie - Direction d'entreprise Innovation
- Entreprise & Droit RH et formation Compétences
- Entreprise & Droit Marketing et vente Communication d'entreprise
- Entreprise & Droit Finance - Comptabilité Contrôle de gestion - Tableaux de bord
- Entreprise & Droit Production Gestion de production
- Entreprise & Droit Production Créativité
- Entreprise & Droit Management : efficacité du manager Leadership - Diriger - Décider
