Summary: how to make a fortune on the information superhighway

Review and analysis of canter and siegel's book

Businessnews Publishing - Collection Business book summaries

38 pages, parution le 14/09/2016

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Résumé

The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone's Guerrilla Guide to Marketing on the Internet".

This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it's remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques - such as the best way to set up a mailing list - for creating multimedia advertising strategies.

Added-value of this summary:
- Save time
- Understand the key concepts
- Increase your business knowledge

To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	14/09/2016
Nb. de pages	38
Format	12 x 18
Couverture	Broché
Poids	49g
EAN13	9782512003700