Platform Leadership

How Intel, Microsoft, and Cisco Drive Industry Innovation

Michael A. Cusumano, Annabelle Gawer

306 pages, parution le 29/05/2002

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Résumé

As high-tech industries become increasingly modular and interconnected--and the ability to innovate becomes the purview of just about anyone--the most successful companies are those that orchestrate industrywide innovations to support not only their products, but also the systems or platforms in which their products work. To become a platform leader--a company that provides the technological foundation on which other products are built--is the Holy Grail of these high-tech industries. The quest is complex and risky, because the success of platform leaders depends largely on their ability to encourage other firms to develop complementary innovations. High-tech-strategy experts Annabelle Gawer and Michael A. Cusumano explain how the best in class, including Intel, Microsoft, and Cisco, establish and grow their dominant positions. Based on these in-depth case studies and on incisive analysis, the authors present a framework for designing and implementing a successful platform strategy. From how to plan internal product development to how best to encourage external innovation activities, this comprehensive book offers executives, strategists, and entrepreneurs a framework for achieving market leadership in platform environments.

Contents

Introduction
Intel's rise to platform leadership
Intel's strategic principles for platform leadership
Platform leaders and complementors
Alternative strategies for platform leadership
Platform-leader wannabes
Conclusion

L'auteur - Michael A. Cusumano

Michael A. Cusumano est professeur de Management a la Sloan School of Management du MIT, expert renomme en gestion strategique des technologies.

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L'auteur - Annabelle Gawer

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Michael A. Cusumano, Annabelle Gawer
Parution	29/05/2002
Nb. de pages	306
Format	16 x 24
Couverture	Relié
Poids	665g
Intérieur	Noir et Blanc
EAN13	9781578515141
ISBN13	978-1-57851-514-1