Open Business Models

How to Thrive in the New Innovation Landscape

Henry Chesbrough

256 pages, parution le 01/12/2006

Ajouter à une liste

Indisponible

Résumé

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the next step--explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models--including Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players--"innovation intermediaries"--who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business models on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies wherever in the world they are found.

L'auteur - Henry Chesbrough

Henry William Chesbrough.

Sommaire

Acknowledgments
Preface
Why Business Models Need to Open Up
The Path to Open Innovation
The New Environment for Business Models
The Impact of Stronger IP on the Business Model
A Framework for Advancing Your Business Model
Innovation Intermediaries
IP-Enabled Business Models
Getting from Here to There
Notes
Index
About the Author

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Henry Chesbrough
Parution	01/12/2006
Nb. de pages	256
Format	16 x 24
Couverture	Relié
Poids	564g
Intérieur	Noir et Blanc
EAN13	9781422104279