Mastering Entrepreneurship

Strike out and realize your dreams. Discover how to become a master entrepreneur with this comprehensive book.

Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries and at all levels of the career ladder – so get out there and find the entrepreneur in you with the help of this book.

Mastering Entrepreneurship encourages you to realize the potential of the business opportunities you see. It guides you along the different routes to becoming an entrepreneur and explores all the issues from original concept to capturing the full value of your enterprise.

Here is your single-source guide to becoming a master of entrepreneurship.

What's inside-

"Entrepreneurs learn to use other people's resources well and to decide over time what resources they need to bring in-house." Howard Stevenson, p 11

"Successful entrepreneurs show genius at unlocking value tied up in under-utilized assets." >Rita Gunther McGrath, p 43

"Entrepreneurs are in a business to build value. The question is- how much value is actually being built?" Herwig Langohr, p 135

"There is no question that the pressures are heavy and constant, and decisions have to be made with the reactions of a fighter pilot – one of the keys to survival and success is for the entrepreneur to find a way to achieve some sense of balance in his or her life." Robert Johnson, p 167

"Networking allows entrepreneurs to enlarge their span of action, gain access to resources and opportunities otherwise unavailable, and avoid obstacles." Howard Aldrich and Amanda Brickman Elam, p 175

"Why are entrepreneurs pushing their ventures into international markets earlier and with greater involvement? The answer is two-fold- enabling factors, and necessity." Patricia McDougall, Rodney Shrader and Benjamin Oviatt, p 249

Mastering Entrepreneurship brings you the latest thinking from the best business minds around the world, including- Dan Muzyka on spotting the market opportunity Neil Churchill on to grow or not to grow William Bygrave on start-up cash Howard Stevenson on the six dimensions of entrepreneurship Alden Lank on family businesses David Norburn on business co-operation Benoit Leleux on resourcing Max Boisot on corporate cultures Manfred Kets de Vries on behavior traits Cary Cooper on team spirit Jean-Louis Barsoux on catching customers on the web Zenas Block on stimuli and stumbling blocks Pedro Nueno on China

Contents

• Presenting the enterprise
• The opportunity
  • Evaluating the opportunity
  • The e-commerce opportunity
• Finance
  • Sources of finance
  • Structuring finance
• Getting started
• People, families and teams
• Alternative perspectives
• Managing growth
  • Early growth
  • Long-term growth
• Buying a company
• Entrepreniurship in the organisation
• Harvesting
• Index