Résumé
Genius = intelligence + imagination = extraordinary results
You need to be a genius to do marketing today. Markets are incredibly complex, customers demand ever more and competition is intense.
Marketing injects the customer insight and creative thinking that gives business its edge. However it must combine this with the analytical and commercial rigour that drives strategy, innovation and profitable growth.
From the vision of Apple to the insight of Zara, the passion of Nike and irreverence of Jones Soda, the entrepreneurship of Jet Blue and thrill of Agent Provocateur, today's leading brands and marketers think and act differently.
The genius of marketing lies in the ability to connect outside and inside, markets and business, customers and shareholders, creativity and analysis, promises and reality, today and tomorrow.
Genius marketers, like Einstein and Picasso, apply intelligence in more imaginative ways.-They use their left and right brains to seize the best opportunities, to stand out from the crowd and to lead the business.
Marketing expert Peter Fisk's insightful, provocative and inspiring book brings together the challenges and opportunities for marketing today and shows you how to inject marketing genius into your business for exceptional results.
You too could be a marketing genius. Are you ready?
L'auteur - Peter Fisk
Autres livres de Peter Fisk
Sommaire
- About the Author
- Turn On
- Play
- Ingenuity: The Making of a Marketing Genius
- Thinking: The Mind of a Marketing Genius
- Competing: The Touch of a Marketing Genius
- Leading: The Impact of a Marketing Genius
- The Genie: Becoming a Marketing Genius
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Capstone Publications |
| Auteur(s) | Peter Fisk |
| Parution | 24/02/2006 |
| Nb. de pages | 490 |
| Format | 17,5 x 17,5 |
| Couverture | Relié |
| Poids | 695g |
| Intérieur | Noir et Blanc |
| EAN13 | 9781841126814 |
| ISBN13 | 978-1-84112-681-4 |
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