Managerial Economics

A Problem-Solving Approach

Nick Wilkinson

534 pages, parution le 11/05/2005

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Résumé

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

Problem-solving sections and plentiful and extensive case studies involving current issues, with questions

Extensive treatment of game theory compared with other texts

International applications

L'auteur - Nick Wilkinson

Nick Wilkinson is Associate Professor in Economics at Richmond, The American international University in London. He has taught business and economics in various international institutions in the UK and USA, as well as working in business management in both countries.

Sommaire

Introduction
- Nature, scope and methods of managerial economics
- The Theory of the firm
Demand Analysis
- Demand theory
- Demand estimation
Production and Cost Analysis
- Production theory
- Cost theory
- Cost estimation
Strategy Analysis
- Market structure and pricing
- Game theory
- Pricing strategy
- Investment analysis
- Government and managerial policy
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Cambridge University Press
Auteur(s)	Nick Wilkinson
Parution	11/05/2005
Nb. de pages	534
Format	17,5 x 24,5
Couverture	Broché
Poids	1085g
Intérieur	Noir et Blanc
EAN13	9780521526258
ISBN13	978-0-521-52625-8