Résumé
Lean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pricing strategy.
This book will answer the following key questions:
- What price can you ask?
- What pricing strategy will you adopt?
Whether you launched a startup or work for a big tech company is not important. As long as you believe that pricing plays a key role in your success, this book will provide the guidance, insights and inspiration you need.
Lean Pricing is part of the Lean series, a series of books tackling the challenges that technology entrepreneurs and companies are facing. Other publications include Lean Marketing (not yet released).
L'auteur - Omar Mohout
Autres livres de Omar Mohout
Caractéristiques techniques
| PAPIER | NUMERIQUE | |
| Éditeur(s) | La Charte | |
| Auteur(s) | Omar Mohout | |
| Parution | 10/05/2016 | 10/12/2015 |
| Nb. de pages | 156 | 152 |
| Format | 23 x 23 | - |
| Couverture | Broché | - |
| Poids | 636g | - |
| Intérieur | Quadri | - |
| Contenu | - |
ePub |
| EAN13 | 9789048623440 |
9789048624492 |
| ISBN13 | 978-9-04862-344-0 | - |
Avantages Eyrolles.com
Consultez aussi
- Les meilleures ventes en Graphisme & Photo
- Les meilleures ventes en Informatique
- Les meilleures ventes en Construction
- Les meilleures ventes en Entreprise & Droit
- Les meilleures ventes en Sciences
- Les meilleures ventes en Littérature
- Les meilleures ventes en Arts & Loisirs
- Les meilleures ventes en Vie pratique
- Les meilleures ventes en Voyage et Tourisme
- Les meilleures ventes en BD et Jeunesse
