Inventuring

Why Big Companies Must Think Small

William Buckland, Andrew Hatcher, Julian Birkinshaw

282 pages, parution le 25/02/2003

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Indisponible

Résumé

'An important and timely contribution to the field of corporate venturing.'
Pekka Ala-Pietilä President, Nokia
'By taking this book to heart, those involved in business creation can significantly enhance their chances of success and avoid costly mistakes. It provides a wealth of guidance on how to go about renewal in a flexible, measured manner.'
Erik Vollebregt, CEO, Shell Technology Ventures
'Offers a new perspective on the age-old problem of generating growth inside well-established companies. Through detailed examples, it provides a clear set of guidelines that companies can follow if they want to manage their new business creation activities more effectively.'
Laura Tyson, Dean, London Business School Formerly Chairman, President Clinton's Council of Economic Advisors, 1993-1995
'The central message of this book is that to grow successfully, a company needs ultimately to create a culture and capability that supports the process of business creation. Inventuring provides a wealth of detail on how to do this.'
Sir Peter Davis, CEO, Sainsbury's
'Rich with ideas and examples, Buckland, Hatcher and Birkinshaw have served up a practical, readable aid for managers.'
Andrew Campbell, Director, Ashridge Strategic Management Centre UK
'A useful tool for evaluating whether venturing will create value for your organization and offers useful advice on how to get started.'
Heino von Prondzynski, Head of Roche Diagnostics Member of the Executive Committee of F. Hoffmann-La Roche Ltd
'Experience has taught me that the best time to be investing in new business ventures is at the low-point of the market. Valuations are low, and the resources you need are in plentiful supply. This book will tell you how to build your company's venturing capability so that you are prepared for the next boom.'
John Taysom, Founding and Managing Partner, RVC Europe Ltd

Contents

Introduction

Business Creation and the Firm

The Challenge of Growth and Renewal
Business Creation Today
Ad Hoc, Focused and Integrated Business Creation

Developing A Business Creation Capability

A Business Creation Architecture
Selecting Ventures
The Venture Unit
Sense
Start
Seed
Set-up
The Corporate Entrepreneur

Integrated Business Creation

Remain Focused
Developing an Integrated Approach

L'auteur - Julian Birkinshaw

Julian Birkinshaw, Assistant Professor in Strategy & International Management, London Business School.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	William Buckland, Andrew Hatcher, Julian Birkinshaw
Parution	25/02/2003
Nb. de pages	282
Format	16 x 23,8
Couverture	Relié
Poids	650g
Intérieur	Noir et Blanc
EAN13	9780077103798
ISBN13	978-0-07-710379-8