International Business

The Challenges of Globalization

John Wild, Kenneth Wild, Jerry Han

500 pages, parution le 02/03/2005 (3^eme édition)

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Résumé

For introductory courses in International Business.

Lively, topical, and accessible, this text is written in a style that allows all students to grasp difficult conceptual material. The inclusion of numerous fun examples motivates students to read on and learn. A great deal of assignment material (ranging from basic to challenging) gives instructors flexibility in adjusting the level of difficulty for their students.

This text is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for students.

Feedback tells us that the reason this book is so popular is that it offers a fresh approach to international business that responds to the requests and needs of both instructors and students. The third edition continues to deliver a readable, current, and concise international business textbook.

Sommaire

Global Business Environment
National Business Environment
International Trade and Investment
International Financial System
International Business Management

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Pearson, Prentice Hall
Auteur(s)	John Wild, Kenneth Wild, Jerry Han
Parution	02/03/2005
Édition	3^eme édition
Nb. de pages	500
Format	21,5 x 27,5
Couverture	Broché
Poids	1050g
Intérieur	Noir et Blanc
EAN13	9780131276765
ISBN13	978-0-13-127676-5