High Visibility
Transforming Your Personal and Professional Brand
Irving J. Rein, Philip Kotler - Collection Business
Résumé
The classic guide to personal and public image-making in any profession--now updated for the Digital Age
The original edition of High Visibility was a groundbreaking, critically acclaimed book that established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving professional success and status. Now, in the new Third Edition, international communication expert Irving Rein and international marketing guru Philip Kotler show you how to achieve and benefit from high visibility.
L'auteur - Irving J. Rein
Irving J. Rein, Professor of Communication Studies at
Northwestern University, is an internationally known expert
in public communication and image-making. He is a
communication advisor to numerous highly visible places,
businesses, and individuals. He has authored eight books,
including High Visibility, a groundbreaking study of
image-making. He has written a Wide range of articles on
communications, and has lectured on placemarketing in the
United States, Europe, and other cities and regions
L'auteur - Philip Kotler
Philip Kotler est le plus réputé des Professeurs en Marketing, tant en Europe qu'aux USA. Auteur de gros manuels célèbres, il livre ici la synthèse de son savoir.
Autres livres de Philip Kotler
Sommaire
- Acknowledgments
- Preface
- Foundations of High Visibility Marketing
- Strategies for Achieving and Sustaining High Visibility
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Mc Graw Hill |
| Auteur(s) | Irving J. Rein, Philip Kotler |
| Collection | Business |
| Parution | 16/12/2005 |
| Édition | 3eme édition |
| Nb. de pages | 366 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 671g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780071456807 |
| ISBN13 | 978-0-07-145680-7 |
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