Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Sean Ellis, Morgan Brown - Collection Business

Parution le 26/04/2017

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Résumé

Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP

'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild

' will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners

Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

Morgan Brown (Author)
Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com

Sean Ellis (Author)
Sean Ellis is CEO and co-founder of GrowthHackers.com, the #1 online community built for growth hackers, with 1.8 million global users. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hacking Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, inc.com, and TechCrunch.