Gestalt psychology for marketing and leadership

Influence customer perceptions and make your advertising more memorable

50Minutes - Collection Coaching pro

38 pages, parution le 02/09/2015

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Résumé

Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50 minutes you will be able to: - Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain - Learn how you can use this theory as a psychology-based tool in marketing and management practices - Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	50 Minutes
Auteur(s)	50Minutes
Collection	Coaching pro
Parution	02/09/2015	02/09/2015
Nb. de pages	38	38
Format	12 x 18	-
Couverture	Broché	-
Poids	49g	-
Contenu	-	ePub
EAN13	9782806270054	9782806266309