Franchising

Pathway to wealth creation

Stephen Spinelli, Jr., Robert Rosenberg, Sue Birley

252 pages, parution le 21/10/2003

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Indisponible

Résumé

Its hard to believe that all the key ingredients about, franchising can be packed into one book, hut that's what Steve Spinelli, Sue Birley and Bob Rosenberg have done with Franchising: Pathway to Wealth Creation. From the idea stage to the sophisticated world ol IPOs, us all carefully laid out in fine detail. This is an essential collection of valuable information thai is long overdue.

Don DeBolt, President, International Franchise Association

A lot of books talk about getting rich. This book takes an analytical approach to wealth creation. It uses analysis and quantification in articulating how value is created by the franchisor and the franchisee. There's no buying a job here. Spinelli, Birley and Rosenberg take you ihrough the process of examination, execution and delivery that is sophisticated and, based on my experience, right on target.

Harry D. Loyle, President & CEO, MotoPhoto

By using actual examples from well-known companies, this book is certain to become one that everyone involved in franchising, or contemplating it, will want to own. A fascinating and extremely useful mix of theory and reality, this book tells it the way it is, for franchisors, franchisees and entrepreneurs.

Steve Siegel, COO and CFO, KaBloom Ltd. and Immediate Past Chair of the International Franchise Association

Franchising nails it like nothing we've seen before. Spinelli, Birley, and Rosenberg not only perform a fascinating dissection of the nature of franchising, but they bring color to an underlying story of successful small business growth in America. Franchising should be in the hands of all of us in the business, as well as those considering the plunge!

Clifford Hudson, Chairman and CEO, Sonic, America's Drive-In

Franchising as Entrepreneurship
The Franchise Relationship Model
The Wealth-Creating Power of Franchising
Service Delivery System and Real Estate
Selecting and Monitoring Franchises
The Service Delivery System and Marketing
Transaction Analysis
Financial Analysis
The Dynamics of the Franchisee - Franchisor Relationship
Understanding the Basics of U.S. Franchise Laws
International Franchising
Harvest
Index

L'auteur - Sue Birley

Sue Birley is Professor of Entrepreneurship and Director of the Entrepreneurship Centre at the Management School, Imperial College of Science, Technology and Medicine, London, and a Director of Process Systems Enterprise Ltd and IC Innovations Ltd. She has published numerous books and articles and sits on the editorial boards of a number of leading journals in the entrepreneurial and management fields. She is a Fellow of the British Academy of Management. She has also won and lost money in entrepreneurial ventures.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Stephen Spinelli, Jr., Robert Rosenberg, Sue Birley
Parution	21/10/2003
Nb. de pages	252
Format	16 x 23,5
Couverture	Relié
Poids	585g
Intérieur	Noir et Blanc
EAN13	9780130097170
ISBN13	978-0-13-009717-0