Financial Times Guide to Strategy

Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and propietary methods. Strategy has become remote from those who need it most: owners and executives.

By far the greatest value of strategy is at the sharp end of business, where line managers are fighting to create and deliver products and services that customers will prefer to those of their competitors.

A new business world is emerging, which every strategy must apprecaite and know how to exploit. The concepts of strategy do not need to be rewritten, but they must be adapted to the new world . The internet end the personnal computer are transforming the way that business is conducted.

This second edition is fully updated and demonstrates how developing a strategy can be easy and fun, at the same time as rewarding. It reflects changes in the theory and practice of strategy and includes rounded commentary on the main theories and theorists of strategy, as well as:

• Demonstrating the power of strategy to raise profits
  
• Providing a DIY strategy kit for manangers
  
• Distilling strategic thinking since 1960
  
• Providing a lively A-Z of strategy concepts, terms and techniques.