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Financial Times Guide to Strategy
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Financial Times Guide to Strategy

Financial Times Guide to Strategy

Richard Koch

302 pages, parution le 01/07/2000 (2eme édition)

Résumé

Behind every business hero lies a successful strategy. Behind every business failure lurks a bad strategy.

Developing a good strategy is remarkably simple. Yet the subject has become obscured and over-complicated by academics and consultants with their own hobby-horses and propietary methods. Strategy has become remote from those who need it most: owners and executives.

By far the greatest value of strategy is at the sharp end of business, where line managers are fighting to create and deliver products and services that customers will prefer to those of their competitors.

A new business world is emerging, which every strategy must apprecaite and know how to exploit. The concepts of strategy do not need to be rewritten, but they must be adapted to the new world . The internet end the personnal computer are transforming the way that business is conducted.

This second edition is fully updated and demonstrates how developing a strategy can be easy and fun, at the same time as rewarding. It reflects changes in the theory and practice of strategy and includes rounded commentary on the main theories and theorists of strategy, as well as:

  • Demonstrating the power of strategy to raise profits
  • Providing a DIY strategy kit for manangers
  • Distilling strategic thinking since 1960
  • Providing a lively A-Z of strategy concepts, terms and techniques.

For students, consultants and managers, The Financial Times Guide to Strategy offers more insight than a whole library of academic strategic tomes and helps to deliver a strategic framework for the new business world we find ourselves in.

L'auteur - Richard Koch

Richard Koch est l'auteur d'une vingtaine d'ouvrages à succès. "Entrepreneur paresseux" (ce sont ses mots), il a dirigé des entreprises très diverses allant de la consultation aux agendas électroniques en passant par l'hôtellerie et la restauration. Koch vit désormais selon le principe 80/20 entre Gibraltar, l'Espagne, le Portugal et l'Afrique du Sud.

Autres livres de Richard Koch

Caractéristiques techniques

  PAPIER
Éditeur(s) Financial Times
Auteur(s) Richard Koch
Parution 01/07/2000
Édition  2eme édition
Nb. de pages 302
Format 15,5 x 23,4
Couverture Broché
Poids 583g
Intérieur Noir et Blanc
EAN13 9780273650225

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