Designing Brand Identity

A Complete Guide to Creating, Building, and Maintaining Strongs Brands

Alina Wheeler

280 pages, parution le 20/03/2006 (2^eme édition)

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Résumé

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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Sommaire

Brand Identity Ideals
Brand Identity Fundamentals
Phase 1: Research and Analysis
Phase 2: Creating Strategy
Phase 3: Designing Brand Identity
Phase 4: Building Brans Identity
Phase 5: Managing Assets
Casse Studies
When Companies Merge
Creating the New
Name Change
Revialize a Brand
New Brand Identity System
Create an Integrated System
Appendices
Bibliography
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Alina Wheeler
Parution	20/03/2006
Édition	2^eme édition
Nb. de pages	280
Format	22 x 28
Couverture	Relié
Poids	1154g
Intérieur	Quadri
EAN13	9780471746843
ISBN13	978-0-471-74684-3