Customer Service for Dummies

Karen Leland, Keith Bailey - Collection For Dummies

390 pages, parution le 12/06/2006 (3^eme édition)

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Résumé

Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs.

L'auteur - Karen Leland

Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.

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L'auteur - Keith Bailey

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Sommaire

Part I: Creating the Customer-Centric Organization
- Chapter 1: Championing Customer Service
- Chapter 2: In-Focused or Customer-Focused: Where Do You Stand?
- Chapter 3: Building a Winning Service Strategy
- Chapter 4: Better Service through Surveys: Questionnaires, Focus Groups, and Interviews
- Chapter 5: Company-Wide Training as a Catalyst for Change
Part II: Take It from the Top: Service Management
- Chapter 6: Coaching Service Excellence
- Chapter 7: What You Can Measure, You Can Manage: Service Standards
- Chapter 8: Beyond Employee of the Month: Reward and Recognition
- Chapter 9: It Takes a Team: Problem-Solving with a Twist
Part III: Keeping Your Customers: Simple Actions, Significant Payoffs
- Chapter 10: A Wink, a Smile, and a Nod: Body Language
- Chapter 11: It's Not What You Say, It's How You Say It: Phone Tone and Etiquette
- Chapter 12: It Takes Two to Tango: Getting in Step with Your Customer
- Chapter 13: Turning Service Excellence into Sales Success: Five Timeless Techniques
Part IV: Road Blocks: When the Going Gets Rough
- Chapter 14: Saying No: What to Do When You Can't Say Yes
- Chapter 15: Seeing Red: Dealing with Difficult Customers
- Chapter 16: Taking Initiative: Bouncing Back from Service Blunders
- Chapter 17: The Gift of the Gaffe: Dealing with Customer Complaints
Part V: Working in a Wired World: Customer Service on the Web
- Chapter 18: Clicking with Your Customers: Online Content and Commerce
- Chapter 19: Making Your Web Site Shine with Site Design
- Chapter 20: E-Mail Etiquette and Writing: Making the Most of the Medium
- Chapter 21: CRM: Automating the Personal Touch
Part VI: The Part of Tens
- Chapter 22: Ten Major Don'ts of Customer Service
- Chapter 23: Ten Tips for Constructive Conflict with Co-Workers
- Chapter 24: Ten Ways to Get Better Service as a Customer

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Karen Leland, Keith Bailey
Collection	For Dummies
Parution	12/06/2006
Édition	3^eme édition
Nb. de pages	390
Format	19 x 23
Couverture	Broché
Poids	615g
Intérieur	Noir et Blanc
EAN13	9780471768692
ISBN13	978-0-471-76869-2