Customer Data Integration

Reaching a Single Version of the Truth

Jill Dyche, Evan Levy

294 pages, parution le 15/08/2006

Ajouter à une liste

Indisponible

Résumé

Praise for Customer Data Integration

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
Philip Kotler, S. C. Johnson, Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University

"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
Jack Trout, author, Differentiate or Die

"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business

Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technical perspectives, Customer Data Integration shows companies how to deliver anaccurate, holistic, and long-term understanding of their customers through CDI.

L'auteur - Jill Dyche

Jill Dyche

is a partner with Baseline Consulting Group, a specialty consulting firm focusing on the delivery of business intelligence solutions across industries. Since 1985 she has been working with Fortune 1000 companies worldwide to help align strategic technology initiatives with corporate business objectives. Jill is a frequent speaker at technology and marketing conferences, and her articles have been featured in a variety of publications that comprise essential-reading for managers: Information Week, Oracle magazine, Teradata Review, Telephony Magazine, The Washington Times, and The Chicago Tribune.

Sommaire

Foreword
Introduction
Acknowledgment
Executives Flying Blind
Master Data Management and Customer Data Integration Defined
Challenges of Data Integration
"Our Data Sucks!": The (Not So Little) Secret about Bad Data
Customer Data Integration Is Different: A CDI Development Framework
Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship
Making Customer Data Integration Work
Making the Case for Customer Data Integration
Bootstrapping Your Customer Data Integration Initiative
Glossary
Index

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jill Dyche, Evan Levy
Parution	15/08/2006
Nb. de pages	294
Format	16 x 24
Couverture	Relié
Poids	631g
Intérieur	Noir et Blanc
EAN13	9780471916970
ISBN13	978-0-471-91697-0