Corporate Denial
Confronting the World's Most Damaging Business Taboo
Résumé
What do you do when ordinary becomes OK?
Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it.
The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.
Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides:
- Fast relief from the etiquette of inaction
- Treats meaningless corporate values
- Alleviates lost purpose and low corporate libido
- Restores sanity and clears up confusion
- Provokes effective communication
L'auteur - Will Murray
British-born Will Murray is the founder of Team Murray,
an ideas organization that combines a love of new ideas and
an understanding of human dynamics with a passion for
serving customers. As well as working on a number of
business-related books, Will provides one-to-one coaching
for companies wishing to express their love to their
customers and immerse their brands in a customer service
ethic.
Before founding Team Murray, Will was a "Pathfinder" with
the Fourth Room, a UK-based strategic marketing
consultancy. He holds a degree in economics from Leicester
University, has studied advertising at Watford College, and
was Head of Business Marketing for British Telecom and
later Marketing Director at Ernst and Young.
Sommaire
- The seven sins of Denial
- Corporate stress
- Companies in Denial
- Understanding effectiveness
- Inside success
- The desire to amaze
- Corporate evolution
- Truth and reconciliation in business
- Relationship mapping
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Capstone Publications |
Auteur(s) | Will Murray |
Parution | 14/09/2004 |
Nb. de pages | 224 |
Format | 15,5 x 23,5 |
Couverture | Broché |
Poids | 345g |
Intérieur | Noir et Blanc |
EAN13 | 9781841126111 |
ISBN13 | 978-1-84112-611-1 |
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