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Julius Wiedemann, Collectif Taschen - Collection Now!

640 pages, parution le 12/06/2006

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Résumé

Edition trilingue français - allemand - anglais.

The art of selling: today's most effective and original ads

The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards. This guide is a must-have for managers, advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.

L'auteur - Julius Wiedemann

Julius Wiedemann a étudié le graphisme et le marketing. Avant de rejoindre TASCHEN en 2001, il fut le directeur artistique de journaux et magazines spécialisés dans le design à Tokyo. Parmi ses titres figurent les séries Illustration Now! et Record Covers, la collection de livres sur l'infographie et des ouvrages sur la publicité et la culture visuelle.

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L'auteur - Collectif Taschen

Collectif d'auteurs des éditions Taschen.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Taschen
Auteur(s)	Julius Wiedemann, Collectif Taschen
Collection	Now!
Parution	12/06/2006
Nb. de pages	640
Format	19.6 x 24.9
Couverture	Broché
Poids	2153g
Intérieur	Quadri
EAN13	9783822840276
ISBN13	978-3-8228-4027-6