Digital Color and Type

Rob Carter

288 pages, parution le 14/09/2005

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Résumé

This book emphasizes the importance of mastering two fundamental principles of traditional typography - color and type - in order to work effectively on screen. Opening with an examination of the basics of color and type, Digital Color and Type includes a large section of samples. Rob Carter then goes on to explore a more experimental approach to the use of color and type, detailing traditional typographic rules and investigating ways of breaking those rules to achieve new and innovative design.
This book includes a wide variety of academic and professional case studies, which reveal the methods and rationale behind the work profiled.
Digital Color and Type should be an invaluable reference book for all graphic designers. .

Introduction
1 Fundamentals of type
The anatomy of type
Legibility
2 Understanding color
The color wheel
Properties of color
Seeing color
Color transparency
The color triangle
The basic color schemes
3 Color and type
A matter of contrast
Working with color and type on the desktop
4 Color and type combinations
Primary
Secondary
Tertiary
Monochromatic
Achromatic
5 Using color and type
Color conversion chart
6 Obeying the rules
7 Breaking the rules
8 Typographical journey
9 Typographical workshop
10 Designer Profiles
Designers' addresses
Acknowledgements

L'auteur - Rob Carter

Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip Meggs, of Typographic Specimens: The Great Typefaces.

Caractéristiques techniques

	PAPIER
Éditeur(s)	Rotovision
Auteur(s)	Rob Carter
Parution	14/09/2005
Nb. de pages	288
Format	20 x 27,2
Couverture	Relié
Poids	1210g
Intérieur	Quadri
EAN13	9782880466886