Résumé
he executed one of the most remarkable financial turnarounds in the history of
business, growing Disney from a company with a market value of $2 billion in 1984
to $75 billion in 1997. By 1998, Disney had expanded into broadcast, cable, television
and radio, entered book and magazine publishing, become the owner of major league
baseball and hockey teams, built a network of retail stores, initiated an on-line
computer services business and launched a cruise line - taking the Disney brand
into new and innovative directions while retaining its focus on family entertainment
for all.
Work In Progress
charts the rise of Michael Eisner from running errands at
NBC to running
the Disney empire. In television, as a young executive at
ABC, he helped
to bring to life shows such as Happy Days and
Roots. As
president of Paramount Pictures, he was responsible for
films ranging
from Beverly Hills Cop to The Elephant Man.
As chairman
and CEO of The Walt Disney Company for the past fourteen
years, he has
orchestrated the transformation of a beloved but
struggling company into
a multimedia giant, taking it back to its roots in
animation and embracing
new technology to bring us modern classics like The
Little Mermaid,
The Lion King and Toy Story.
Having spent his life helping other people to tell
stories, Eisner now
tells his own - with humour, insight and unstinting
honesty. He reveals
the negotiations behind Disney's acquisition of Cap
Cities/ABC, which
catapulted the company into its current position of
leadership in worldwide
entertainment. He is just as forthcoming about the
difficulties of opening
and operating Disneyland Paris, the crucial negotiations
to restructure
its debt, and overcoming cultural differences to win over
the European
audience. Blending the personal and the professional, he
tells the stories
of the tragic death of his partner and closest confidant,
Frank Wells;
his own emergency quadruple bypass surgery; the high-level
personnel changes
that followed; and the emergence of a new generation of
young leaders
at Disney.
"My job involves juggling multiple roles and finding
common ground between
conflicting impulses," he writes. "I serve not just as
chief executive
officer, overseeing a team that is far more creative than
I will ever
be. I'm cheerleader but also an editor; an advocate for
change but also
a fierce protector of our brand." Throughout Work In
Progress,
we watch Eisner grapple with the often paradoxical choices
that he faces
each day in managing a creative company - an ongoing drama
about risking
failure and creating success.
After earning a reputation as one of Hollywood's highly versatile and creative executives, Michael D. Eisner joined The Walt Disney Company in September 1984 as chairman and chief executive officer. He quickly initiated a programme to revitalise all areas of Disney and re-established the name as one of the world's foremost brands.
L'auteur - Michael D. Eisner
After earning a reputation as one of Hollywood's highly versatile and creative executives, Michael D. Eisner joined The Walt Disney Company in September 1984 as chairman and chief executive officer. He quickly initiated a programme to revitalise all areas of Disney and re-established the name as one of the world's foremost brands.
Autres livres de Michael D. Eisner
L'auteur - Tony Schwartz
Tony Schwartz, journaliste au New York Times, vit a New York avec sa femme et ses deux filles.
Autres livres de Tony Schwartz
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Penguin |
Auteur(s) | Michael D. Eisner, Tony Schwartz |
Parution | 12/12/1999 |
Nb. de pages | 450 |
Format | 15,2 x 22,8 |
Poids | 685g |
EAN13 | 9780140281996 |
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