The B2B E-Commerce Handbook

Matt Haig

320 pages, parution le 30/01/2002

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Résumé

The rapid development of business-to-business (B2B) e-marketing shows that the Internet is not just a new place to do business but constitutes a whole new method and model for commerce. This major new book explains how almost any online company can successfully incorporate a B2B e-commerce component.

Contents

List of figures
Preface
1. B2B basics
2. Understanding the new economy
3. B2B Web design
4. Intranets and Extranets
5. B2B e-marketplaces
6. B2B auctions
7. B2B branding
8. Building business relations
9. Marketing via search engines
10. B2B advertising
11. B2B affiliate marketing
12. B2B e-mail marketing
13. The future of B2B
App. 1 B2B e-commerce directory
App. 2 B2B e-commerce dictionary
App. 3: Recommended reading
Index

L'auteur - Matt Haig

Matt Haig is an independent consultant advising organizations of all types and sizes on creating integrated marketing and branding solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions.

More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity inspired him to write his popular book Mobile Marketing: The message revolution.

Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several other best-selling guides including E-PR: The essential guide to public relations on the Internet, E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and If You're So Brilliant... How Come You Don't Have an E-strategy?: The essential guide to e-business (all Kogan Page).

Matt can be contacted at matt@matthaig.co.uk.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Kogan Page
Auteur(s)	Matt Haig
Parution	30/01/2002
Nb. de pages	320
Format	16 x 24
Couverture	Relié
Poids	567g
Intérieur	Noir et Blanc
EAN13	9780749435776

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The B2B E-Commerce Handbook

Résumé

L'auteur - Matt Haig

Autres livres de Matt Haig

Caractéristiques techniques

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