The Apple Way

12 Management Lessons from the World's Most Innovative Compagny

Jeffrey L. Cruikshank

220 pages, parution le 10/02/2006

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Résumé

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though.

Right now, Apple's shares have surged to a 4-year high, and along with the runaway success of Apple's iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There's a 'halo' effect beginning to take hold ' simple put, consumers and business people alike are so impressed with iPod's technology and success that they're taking a second look at other Apple products and in particular Macintosh computers.

If the current trends continue, Apple will have sparked yet another revolution in the personal computer arena, and will regain ground many thought was lost for good. The Apple Way shows how this company's steps and missteps have molded and shaped them, and what lessons the world at large can learn from Apple.

Apple's stock has increased in value an unprecedented 250 percent in the past year, and a two-for-one split was announced in February 2005
More than 10 million iPods have sold, putting Apple at the forefront of the digital music revolution
Filled with real-world examples of Apple's phenomenally successful management principles
Written by the bestselling author of several Harvard Business School Press titles

L'auteur - Jeffrey L. Cruikshank

Jeffrey L. Cruikshank is the author or coauthor of numerous books for practicing managers, including The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School (Harvard Business School Press). He also played a key role in developing several McGraw-Hill titles, including The Leadership Secrets of Colin Powel'l and The Essential Vince Lombardi.

Sommaire

Make the Customer King
- Focus on needs first
- Find tomorrow's market today
- Think big
Make the Product King
- Make people your starting point
- Take their breath away I: functionality
- Take their breath away II: design
- Make people your end point
- Build the cult (internal)
Marketing, the Apple Way
- Get it out there, and quick
- Take them head-on
- Leverage the cult
- Enter the mainstream
Develop a Learning Organization
- Take care of your own
- Learn from both your successes and your failures
- Create Future Leaders

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Jeffrey L. Cruikshank
Parution	10/02/2006
Nb. de pages	220
Format	16 x 24
Couverture	Relié
Poids	485g
Intérieur	Noir et Blanc
EAN13	9780072262339
ISBN13	978-0-07-226233-9