Summary: will and vision

Review and analysis of tellis and golder's book

Businessnews Publishing - Collection Business book summaries

44 pages, parution le 14/09/2016

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Résumé

The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets".

This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	14/09/2016	12/11/2014
Nb. de pages	44	15
Format	12 x 18	-
Couverture	Broché	-
Poids	55g	-
Contenu	-	ePub
EAN13	9782511043172	9782511022108