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Summary: treasure hunt
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Summary: treasure hunt

Summary: treasure hunt

Review and analysis of silverstein's book

Businessnews Publishing - Collection Business book summaries

42 pages, parution le 14/09/2016

Résumé

The must-read summary of Michael Silverstein's book: "Treasure Hunt: Inside the Mind of the New Consumer".

This complete summary of the ideas from Michael Silverstein's book "Treasure Hunt" shows how middle-class consumers now have far more tools available to help them make decisions about the products and services they choose to buy. Many are embarking on a personal "treasure hunt" to come up with just the right combination of products and services to fit their needs and preferences like a glove. In his book, the author also explains that another phenomenon is the fact that consumers are trading up and are willing to pay a premium for high-quality products and services which are emotionally rich for them. To fund those purchases, consumers are also relentlessly trading down in other categories. This summary demonstrates that the challenge for every business is to find practical ways to align their products and services with either the trading-up or trading-down trends.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "Treasure Hunt" and find out what challenges your business faces in the 21st century and how to deal with them.

Caractéristiques techniques

  PAPIER NUMERIQUE
Éditeur(s) Busi Book Sum
Auteur(s) Businessnews Publishing
Collection Business book summaries
Parution 14/09/2016 12/11/2014
Nb. de pages 42 15
Format 12 x 18 -
Couverture Broché -
Poids 53g -
Contenu - ePub
EAN13 9782511049075 9782511022016

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