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Summary: the art of the start - guy kawasaki
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Summary: the art of the start - guy kawasaki

Summary: the art of the start - guy kawasaki

The time-tested, battle-hardened guide for anyone starting anything

Businessnews Publishing

Parution le 14/02/2013

Résumé

This work offers a summary of the book "THE ART OF THE START: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" by Guy Kawasaki.
Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow.
Starting a business is much more of an art than a step-by-step or a thoroughly predictable process. According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle.
The Art of the Start is a great book about entrepreneurship. Kawasaki reveals everything you need to know about building a meaningful organization.

Caractéristiques techniques

  NUMERIQUE
Éditeur(s) Must Read Summaries
Auteur(s) Businessnews Publishing
Parution 15/02/2013
Nb. de pages 10
Contenu ePub
EAN13 9782806229755

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