Summary: smart pricing

Review and analysis of raju and zhang's book

Businessnews Publishing - Collection Business book summaries

44 pages, parution le 16/09/2016

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Résumé

The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".

This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this is a huge mistake as pricing offers an opportunity to move ahead. This summary provides readers with an insight into the possibilities of different pricing strategies and how some of the biggest companies have used them to push their companies forward.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "Smart Pricing" and discover the key to establishing innovative pricing strategies that create value and capture customers.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016	28/10/2014
Nb. de pages	44	15
Format	12 x 18	-
Couverture	Broché	-
Poids	55g	-
Contenu	-	ePub
EAN13	9782511042793	9782511019856