Summary: return on customer

Review and analysis of peppers and rogers' book

Businessnews Publishing - Collection Business book summaries

46 pages, parution le 16/09/2016

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Résumé

The must-read summary of Don Peppers and Martha Rogers' book: "Return on Customer: Creating Maximum Value from Your Scarcest Resource".

This complete summary of the ideas from Don Peppers and Martha Rogers' book "Return on Customer" presents their concept of the same name, which is a new business metric designed to measure the amount of value that a business creates by acquiring, retaining and then growing its customer base. In their book, the authors explain what causes your ROC (Return on Customer) to be negative, and how you can make changes to ensure that it is positive and value is being created. This summary provides readers with seven reasons why they should use Return on Customer as a management metric and the benefits this could bring for your business.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your business knowledge

To learn more, read "Return on Customer" and discover the new way to measure your business success and add value.

Caractéristiques techniques

	PAPIER	NUMERIQUE
Éditeur(s)	Busi Book Sum
Auteur(s)	Businessnews Publishing
Collection	Business book summaries
Parution	16/09/2016	28/10/2014
Nb. de pages	46	15
Format	12 x 18	-
Couverture	Broché	-
Poids	57g	-
Contenu	-	ePub
EAN13	9782511048917	9782511019733