Summary: pour your heart into it - howard schultz and dori yang

This work offers a summary of the book "POUR YOUR HEART INTO IT: How Starbucks Built a Company One Cup at a Time" by Howard Schultz and Dori Yang.

Howard Schultz is the founder and CEO of Starbucks and a former owner of the Seattle SuperSonics. He is one of the richest persons in the United States with a net worth of $1,1 milliard.

In Pour Your Heart Into It, Howard Schultz shares the inside story of the rise of Starbucks. Passionate for good coffee, he explains how the vision first came to him and how from that sole idea, he created his first store in Seattle with the aim of introducing real fine coffee to Americans. Starbucks progressively became a very successful international company with stores opening everywhere worldwide. According to Schultz, this success is due to a set of core values he based his company on that don't just focus on profits and growth.

The principles illustrated in Pour Your Heart Into It and that have made the company enduring constitute precious guidelines for businesspeople seeking to bring their company to the top. This success story is a motivational and inspiring tale, and a "must read" for fascinated "Starbucksaholics".