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Summary: one billion customers
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Summary: one billion customers

Summary: one billion customers

Review and analysis of mcgregor's book

Businessnews Publishing - Collection Business book summaries

44 pages, parution le 14/09/2016

Résumé

The must-read summary of James McGregor's book: "One Billion Customers: Lessons from the Front Lines of Doing Business in China".

This complete summary of the ideas from James McGregor's book "One Billion Customers" shows that it is difficult to emphasise just how important the Chinese economy will end up becoming to the global economy in the future. China has already surpassed Britain as the world's fourth-largest economy and is now well on its way to becoming the world's largest market. In his book, the author explains that foreign companies are therefore flocking to get a foothold in China before the market really becomes well established. This summary offers an insight into how the Chinese do business and how to understand and work with them in order to succeed in business in the future.

Added-value of this summary:
- Save time
- Understand key concepts
- Expand your knowledge

To learn more, read "One Billion Customers" and find out what you need to do in order to access the market in China and sell over a billion products.

Caractéristiques techniques

  PAPIER NUMERIQUE
Éditeur(s) Busi Book Sum
Auteur(s) Businessnews Publishing
Collection Business book summaries
Parution 14/09/2016 29/09/2014
Nb. de pages 44 15
Format 12 x 18 -
Couverture Broché -
Poids 55g -
Contenu - ePub
EAN13 9782511046883 9782511016237

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